Crowdfunding

Crowdfunding platforms

The key customers for the Kiva P2P micro-loan platform and the operation model

Business model canvas for Kiva

Summary

  • crowdfunding platforms are two-sided platforms
  • lenders make P2P loans to micro-entrepreneurs through the platform
  • lenders are paid back over time
  • local field partners select the micro-entrepreneurs to show case on the site and collect repayment for the loans
  • Kiva has made more than $1B in mirco-loans, but has struggled to add mobile, social features

TinBox, TenCent, Ant Forest and Do-Good Social Mobile Apps

Kiva compares to newer do-good social mobile apps

TinBox

  • user flow and template
    • if you want to know more information about TinBox, please clike here.
  • make more social

  • make more local

    • select first three project screens based on (the third screen)
      • charities in user’s locale
      • friends location
      • community or neighborhood
      • language
      • sponsor location
      • others

  • make more global

    • select first three project screens based on (the third screen)
      • global causes
      • strangers popular causes
      • easy to understand impact
      • others
    • Google One Today screens: quick value prop/impact statements…

Millenial mobile do-good apps

  • micro-donations and micro-loans
  • two-sided platforms with corporate matching
  • frequent updates
  • fast and easy to use within daily routine
  • mobile-first and social media savvy
  • one-click–one-dollar or one euro/day
  • wide range of pre-screened causes to choose
  • wide geographical range
  • easy to understand donor impact explanation

Chinese do-good mobile apps

  • scale and speed
  • micro-donations 1 RMB to personalize virtual artwork with their name
  • send to friends as gifts making it viral
  • WeChat micro cashbacks
  • mobile payments with Alipay were rewarded with nutrients to feed your plant or get a real tree planted in Inner Mongolia
  • gamification like farmville
  • examples
    • 15m RMB raised by Tencent Charity for mental health in a few hours
    • 8.45m Ant Forest trees planted

How to Prototype on Paper Your Do-Good Mobile Social App

Mobile app MVP design and test minimum viable product

  • MVP (minimum viable product)
    • who is my key customer?
      • millenials who are social-mobile savvy and interested in my favorite non-profit cause
    • what is my must-have value proposition?
      • an easy to understand social, do-good impact
    • what partners might help sponsor this cause?
      • a company or organization that is interested in commnunity or local reputation
    • example (CA fires pet rescue and return)
      • who is my key customer?
        • millenials who have pets and worry about the CA fires
      • what is my must-have value proposition?
        • donate to rescue, care, feed and return pets evacuated during the fire to their homes
      • what partners might help sponsor this cause?
        • International Fund for Animal Welfare (IFAW), county pet associations, micro-chip providers, pet food and supply stores